Top Brass sets an example
In May 2008 the National Institute for Health and Clinical Excellence (NICE) encouraged NHS staff to cycle more.
Associate Director of Manchester Primary Care Trust, Joe Rason (left), is doing just that. With his friend John Woolthorpe, retired from international marketing, they are seen here at Conwy on Route 5 NCN from Holyhead.
They are heading for an overnight stay at Llandudno, and then home to Lymm in Cheshire. They have already ridden the Coast to Coast (C2C), and the Trans- Pennine cycle routes. Both of these they found to be excellent and well promoted, but stressed the need for more publicity for cycle-friendly hotels and guest houses. And most important - secure undercover cycle storage.